Starting out with a focus on branding and print design, the foundations of layout, colour, and typography were laid. I then learned the importance and nuances of designing for digital. After some time exploring art direction in the advertising industry, I decided to move in-house with a software company. This allowed me to develop UX and UI skills. Over the past three years as a content creator for Digital Signage, I've become very comfortable shooting and editing video footage and tying in after effects animation.