Unlocking a New Digital Presence

Branding, Web Development

The Government of Ontario undertook changes to their services in 2018 and decided to pivot from an existing program they supported to a new type of service.  As part of this transition a website, which they funded through the program, needed to be rebranded and the information presented to the public in a new, modern, and exciting manner.  Additional requirements included the fact the new website had to be available in multiple languages, be available on any type of device, and be easy for an administrator to manage and update the content.

The current website had an existing brand but it was beginning to show its age.  The client didn’t want to completely transition to a new brand but wanted the brand to be updated to modern standards.  We worked closely with the client to revise the logo, transition it to a vector form, and come up with a new and existing name for the website. As part of the overall branding, we also worked with the client to develop a new brand style guide that reflected the new look they wanted to promote with the new website launch.

Once the brand and style guide was established the project moved onto the website development phase.  For this the client required a Content Management System that was powerful enough to meet their technical needs but easy enough for the team to update and add content on a daily basis.  For this process we reviewed several Content Management Systems with the client – eventually settling on the one that best fit their requirements.

Once the prototype of the website was complete, the client-approved design and screens were built out in the Content Management System.  Finally, once the website was built, the content from the existing website was ported over and the new website was launched. In November 2018 the website won the Best Overall Website at the eHealth Leadership Awards!